Kelloggs Haraam Products Clarification
Thank you for your email regarding Kelloggs cereals.
I can confirm the email received from Ana Lara is in fact correct.
Gelatin was found necessary to achieve the required product image and
profile for the market place. As soon as we can achieve an alternative
ingredient to gelatin whilst maintaining the quality expected from Kelloggs
we will reformulate as appropriate.
Thank you for contacting us
Customer Services Representative
Subject: Gelatine (pork / beef) In Kellogg's products
Thank you for contacting Kellogg Company about the gelatin we add to some of
our products. We are happy to provide you with this information.
Gelatin is used to help the texture of the product and is derived from
either beef or pork. Kellogg's(R) Frosted Mini-Wheats( R) and
Kellogg's(R) Rice Krispies Treats(R) cereals contain type B gelatin, which
is derived from beef. Whenever marshmallow ingredients are present in a
Kellogg's(R) cereal brand, the marshmallow contains type A gelatin, which is
derived from pork. Kellogg's(R) Krave(TM) Snack Bars also contain type A
gelatin derived from pork sources.
Type B gelatin is derived from beef sources and is found in the frosting of
all varieties of Kellogg's(R) Frosted Pop-Tarts(R) , Kellogg's(R) Frosted
Pop-Tarts(R) Snak-Stix(TM) , all varieties of Kellogg's(R)
Pop-Tarts(R) Pastry Swirls, and Kellogg's(R) Nutri-Grain( R) Minis with
Yogurt Icing. Plain (unfrosted) Kellogg's(R) Pop-Tarts(R) do not contain
gelatin. None of the equipment that comes in contact with the gelatin in
Kellogg's(R) Frosted Pop-Tarts(R) is used in the production of the other
Kellogg's(R) Rice Krispies Treats(R) Squares contain type A gelatin in the
marshmallow, which is derived from pork sources.
The pregelatinized wheat starch contained in some of our toaster pastries is
derived from wheat and does not contain any gelatin.
Vegetable shortening only is used to produce plain or frosted
Kellogg's(R) Pop-Tarts(R) . No animal shortening is used.
We appreciate your patronage of our products and hope that this provides you
with the information you need to make food choices appropriate for your
Ana Lara Consumer Affairs Department
vclarke wrote, On 18/06/2008 07:04:
In the Name of Allah, the Inspirer of Truth.
Assalamu Alaikum Warahmatullahi Wabarakatuh
I have checked on the http://www.kelloggs.co.uk/products/ and the E-Mail details are correct, however please note that it only affects some of the snack-type products mentioned, and not the mainstream cereals.
Just remember to check the ingredients before purchasing, as gelatine and the like are clearly labelled.
And Allah knows Best
Wa Alaykumussalaam Wa Rahmatullahi Wa Barakatuh
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